Insights on marketing analytics, statistical rigor, and data-driven decision making.
Raw data access isn't the same as rigorous analysis. Learn why connecting LLMs to your analytics without statistical governance leads to confident but wrong insights.
Real marketing decisions happen in teams, not isolated terminal windows. Learn why web-based agentic analytics beats CLI tools for collaboration and accessibility.
Learn how to structure data-driven recommendations that survive executive scrutiny and get budget approved.
Most marketing A/B tests fail basic statistical requirements. Learn the 4 pillars of statistically sound testing and stop shipping fake winners.
Smart teams ship bad decisions every day. Learn the 7 most common ways marketing teams misread their data and how to fix them with statistical rigor.